Intentionality Meets Food Delivery Services

I hope you are having a restful weekend. March is in full swing, and as we embrace more daylight hours, I trust that you are making the most out of your time.

For me, the last few weeks have been about intentionality. I’ve started to repeat an intention at the beginning of the day to keep me focused on who I am in this world, how I want to interact on this day, and what is my purpose. I say the intention, which is just a few sentences, right when I wake up so that I do not get distracted by other demands on my time or what might be urgent and important for other people. It has moved me out of the realm of simply setting a goal for the day, and jolted me into the realm of speaking life into my day, which ultimately results in my goals getting accomplished. I’m telling you – it works.

Try it. Ask yourself – If your intention for each day came from your whole body and not just your mind, what would it be?

For instance, you might have a goal of “spending less than X dollars today” or “hitting my sales targets at work.” Instead of setting just that goal for the day, set an intention for your day that encompasses how you want to live out that day. It will help you shift your priorities so that you can do what you need to do, and fulfill what’s important to you.  

While you noodle on that, I want to share a few reflections from the news this week that impact YOU…

Did you see the article, “Consumers Love Food Delivery. Restaurants and Grocers Hate It,” in the Wall Street Journal? In short, restaurants, grocers, and investors are spending billions of dollars to bring fresh food from one place to another. If you’ve ordered food on Grubhub, UberEats, or another food delivery service, or received groceries from Peapod or Amazon Prime, you are the happy beneficiary of these services. I know I am, especially when my meals come hot and right to my doorstep!

However, if a restaurant utilizes a service like Grubhub to deliver meals to customers, its profit margin potentially suffers because it’s now had to fork over some of its dollars to Grubhub and the customer may not order as much as he/she would have if they dined in the restaurant.

So what?

Well, how you and I consume products and services has changed dramatically in the last 15-20 years, and you should pay attention to the companies who are on the leading (or lagging) the disruption. UberEats, the food delivery arm of Uber, for instance, launched in Toronto in 2014 and is expected to generate $11.6 billion in food sales through its platform in 2022, up from the $3.6 billion projection in 2018. Ask yourself:

·       Are the companies who are upending the status quo around consumer behavior worth investing in? What are the downsides?

·       As a consumer, what role do I play in accelerating (or decelerating) the change that I want to see?

·       If I put my entrepreneurial and wealth creation hats on, how can I POUNCE ON OPPORTUNITY (which we talked about on Day 10 of our 14-day journey to Embrace Change)?    

With that, I hope you have a great week! Got something to say? Leave a comment below. And, of course, share this newsletter with someone else who could use it too.